Guidebook for Milwaukee - Paul's food and fun recommendations

Paul
Guidebook for Milwaukee - Paul's food and fun recommendations

Drinks & Nightlife

Fun atmosphere, good happy hour, located in the newly restored "Pabst City" historic brewing district. Check out the copper brewing kettles next door, and take a photo of the iconic Pabst Brewery sign. Don't forget to visit The Best Place nearby for all things PBR. http://www.jacksonsmke.com/
Jackson's Blue Ribbon Pub Milwaukee
1203 N 10th St
Fun atmosphere, good happy hour, located in the newly restored "Pabst City" historic brewing district. Check out the copper brewing kettles next door, and take a photo of the iconic Pabst Brewery sign. Don't forget to visit The Best Place nearby for all things PBR. http://www.jacksonsmke.com/
Historic place to have a beer, buy some PBR swag, and take a great informative tour.
15 helybéli ajánlásával
Best Place at the Historic Pabst Brewery
917 W Juneau Ave
15 helybéli ajánlásával
Historic place to have a beer, buy some PBR swag, and take a great informative tour.
Best tour in the city. Go for a tour on a Friday night and get the fish fry complete with live polka band in the attached beer hall. During the summer you'll have to make reservations for tour ahead of time or they will sell out.
224 helybéli ajánlásával
Lakefront sörfőzde
1872 N Commerce St
224 helybéli ajánlásával
Best tour in the city. Go for a tour on a Friday night and get the fish fry complete with live polka band in the attached beer hall. During the summer you'll have to make reservations for tour ahead of time or they will sell out.
Cool small German beer bar with authentic decor, great outdoor patio.
27 helybéli ajánlásával
Von Trier
2235 N Farwell Ave
27 helybéli ajánlásával
Cool small German beer bar with authentic decor, great outdoor patio.
Beautiful Irish Pub with great beer garden.
6 helybéli ajánlásával
Paddy's Irish Pub
2339 N Murray Ave
6 helybéli ajánlásával
Beautiful Irish Pub with great beer garden.
One of city's most fun (for everyone) gay nightclubs.
This Is It
418 E Wells St
One of city's most fun (for everyone) gay nightclubs.
A loungy dive bar, Sandy's favorite bar in Milwaukee. Good mixed drinks. Low key.
Jamo's
1800 N Arlington Pl
A loungy dive bar, Sandy's favorite bar in Milwaukee. Good mixed drinks. Low key.
Oldest tavern in the city. Get iconic bumper sticker when you close the place down. Has pool tables and metal tip darts.
24 helybéli ajánlásával
Wolski's Tavern
1836 N Pulaski St
24 helybéli ajánlásával
Oldest tavern in the city. Get iconic bumper sticker when you close the place down. Has pool tables and metal tip darts.
Spy-themed nightclub, unique and really popular with tourists - worth a visit. Not knowing the password nor quite how to find it is half the fun.
58 helybéli ajánlásával
SafeHouse
779 N Front St
58 helybéli ajánlásával
Spy-themed nightclub, unique and really popular with tourists - worth a visit. Not knowing the password nor quite how to find it is half the fun.
Good bar food, popular for sports, good sidewalk scene.
11 helybéli ajánlásával
Hooligans Milwaukee
2017 E North Ave
11 helybéli ajánlásával
Good bar food, popular for sports, good sidewalk scene.
Unassuming dive bar.
7 helybéli ajánlásával
Regano's Roman Coin
1004 E Brady St
7 helybéli ajánlásával
Unassuming dive bar.
Good neighborhood bar.
The Standard Tavern
1754 North Franklin Place
Good neighborhood bar.
Good selection of wine, good menu, dark and trendy. Nice options for outdoor seating on sidewalk out front and private patio in back. http://www.balzacwinebar.com/
56 helybéli ajánlásával
Balzac
1716 N Arlington Pl
56 helybéli ajánlásával
Good selection of wine, good menu, dark and trendy. Nice options for outdoor seating on sidewalk out front and private patio in back. http://www.balzacwinebar.com/
Gritty live music bar with karaoke and open mics during the week.
7 helybéli ajánlásával
Up- And -Under
1216 E Brady St
7 helybéli ajánlásával
Gritty live music bar with karaoke and open mics during the week.
One of the best beer bars in the country - yes that's right. Worth the Uber if you're really into your beer selection. http://mysugarmaple.com/
40 helybéli ajánlásával
Sugar Maple
441 E Lincoln Ave
40 helybéli ajánlásával
One of the best beer bars in the country - yes that's right. Worth the Uber if you're really into your beer selection. http://mysugarmaple.com/
Loved by Milwaukeeans. Dark and retro in all the best ways. Serves only ice cream drinks and cocktails. Check the hours before showing up.
47 helybéli ajánlásával
At Random
2501 S Delaware Ave
47 helybéli ajánlásával
Loved by Milwaukeeans. Dark and retro in all the best ways. Serves only ice cream drinks and cocktails. Check the hours before showing up.
Fun hipster hangout with good beer and cocktails.
47 helybéli ajánlásával
Burnhearts
2599 S Logan Ave
47 helybéli ajánlásával
Fun hipster hangout with good beer and cocktails.
Good for sidewalk day drinking and catching all things football... soccer, that is. New impressive outdoor patio and screen for big matches.
41 helybéli ajánlásával
Nomad World Pub
1401 E Brady St
41 helybéli ajánlásával
Good for sidewalk day drinking and catching all things football... soccer, that is. New impressive outdoor patio and screen for big matches.
A popular place for ALL kinds and all ages to go dancing and people watch. It's fantastically outdated, generally referred to as "Victim's," and I (Sandy) find it kind of awesome.
7 helybéli ajánlásával
Victor's
1230 N Van Buren St
7 helybéli ajánlásával
A popular place for ALL kinds and all ages to go dancing and people watch. It's fantastically outdated, generally referred to as "Victim's," and I (Sandy) find it kind of awesome.
The kind of bar you would build in your basement. 120+ gins and 100+ whiskeys on the menu.
11 helybéli ajánlásával
Tin Widow
703 South 2nd Street
11 helybéli ajánlásával
The kind of bar you would build in your basement. 120+ gins and 100+ whiskeys on the menu.
Oldest and only tiki bar in the city worth going to, in my opinion.
39 helybéli ajánlásával
The Foundation Bar
2718 N Bremen St
39 helybéli ajánlásával
Oldest and only tiki bar in the city worth going to, in my opinion.
If you were into the alt music scene in the 80-90's, hit this place up on a Friday night. Great for dancing.
18 helybéli ajánlásával
Mad Planet
533 E Center St
18 helybéli ajánlásával
If you were into the alt music scene in the 80-90's, hit this place up on a Friday night. Great for dancing.
Craft brewery with northwoods flavor. Perfect for day drinking. Popular outdoor patio on a busy street. http://www.blackhuskybrewing.com/
27 helybéli ajánlásával
Black Husky Brewing
909 E Locust St
27 helybéli ajánlásával
Craft brewery with northwoods flavor. Perfect for day drinking. Popular outdoor patio on a busy street. http://www.blackhuskybrewing.com/
On the 23rd floor of the historic Pfister Hotel, is an upscale cocktail lounge with incredible city views. http://www.blumilwaukee.com/
28 helybéli ajánlásával
Blu
424 E Wisconsin Ave
28 helybéli ajánlásával
On the 23rd floor of the historic Pfister Hotel, is an upscale cocktail lounge with incredible city views. http://www.blumilwaukee.com/
On the 9th floor rooftop of the Kimpton Journeyman Hotel in the trendy Third Ward neighborhood, it's Milwaukee's newest place to be seen.
27 helybéli ajánlásával
The Outsider
310 E Chicago St
27 helybéli ajánlásával
On the 9th floor rooftop of the Kimpton Journeyman Hotel in the trendy Third Ward neighborhood, it's Milwaukee's newest place to be seen.
Milwaukee's first distillery since prohibition makes local craft and small batch spirits. Tasting room and really fun boozy tours. http://www.greatlakesdistillery.com/?age-verified=29d3836de0
42 helybéli ajánlásával
Great Lakes Distillery
616 W Virginia St
42 helybéli ajánlásával
Milwaukee's first distillery since prohibition makes local craft and small batch spirits. Tasting room and really fun boozy tours. http://www.greatlakesdistillery.com/?age-verified=29d3836de0
Milwaukee's oldest cocktail lounge is worth the visit! It specializes in depression-era cocktails, and mixes over 500 cocktails - order by flavor profile, they'll bring you exactly what you are thirsty for. Interior is dark and inviting. It's a Milwaukee institution.
49 helybéli ajánlásával
Bryant's Cocktail Lounge
1579 S 9th St
49 helybéli ajánlásával
Milwaukee's oldest cocktail lounge is worth the visit! It specializes in depression-era cocktails, and mixes over 500 cocktails - order by flavor profile, they'll bring you exactly what you are thirsty for. Interior is dark and inviting. It's a Milwaukee institution.
Milwuakee's version of an upscale urban lounge with a dress code. This is probably the place you want to get all dressed up take your bachelorette party. And bachelor party, because it's where the bachelorettes are.
9 helybéli ajánlásával
Plum Lounge
780 N Jefferson St
9 helybéli ajánlásával
Milwuakee's version of an upscale urban lounge with a dress code. This is probably the place you want to get all dressed up take your bachelorette party. And bachelor party, because it's where the bachelorettes are.
Another good microbrewery relatively new to the city — beers and food and fun scene. http://www.goodcitybrewing.com/
32 helybéli ajánlásával
Good City Brewing
2108 N Farwell Ave
32 helybéli ajánlásával
Another good microbrewery relatively new to the city — beers and food and fun scene. http://www.goodcitybrewing.com/
Milwaukee microbrew. Large space for a beer and a game of bags. https://thirdspacebrewing.com/
25 helybéli ajánlásával
Third Space Brewing
1505 W St Paul Ave
25 helybéli ajánlásával
Milwaukee microbrew. Large space for a beer and a game of bags. https://thirdspacebrewing.com/
Another microbrew to hang out and have a few. Serves up ales and IPA's. http://citylightsbrewing.com/home/
15 helybéli ajánlásával
City Lights Brewing Co.
2200 W Mt Vernon Ave
15 helybéli ajánlásával
Another microbrew to hang out and have a few. Serves up ales and IPA's. http://citylightsbrewing.com/home/
I hear this is the place to go on a Saturday night if you want to dress to impress and catch a touring DJ.
Lucid Light Lounge
729 N Milwaukee St
I hear this is the place to go on a Saturday night if you want to dress to impress and catch a touring DJ.
So yeah, it's a tavern you pedal to get to other taverns. Why not? Book for groups and parties. (Seasonal.) http://www.pedaltavern.com/
14 helybéli ajánlásával
Milwaukee Pedal Tavern
820 S Water St
14 helybéli ajánlásával
So yeah, it's a tavern you pedal to get to other taverns. Why not? Book for groups and parties. (Seasonal.) http://www.pedaltavern.com/
Drink where it all began. A number of brews on tap, food menu available.
10 helybéli ajánlásával
Captain Pabst Pilot House (formerly Pabst Milwaukee Brewery & Taproom)
1037 West Juneau Avenue
10 helybéli ajánlásával
Drink where it all began. A number of brews on tap, food menu available.
Rated one of the best pubs for craft beer in the country.
Romans' Pub
3475 S Kinnickinnic Ave
Rated one of the best pubs for craft beer in the country.
Yet another great craft beer location.
6 helybéli ajánlásával
Palm Tavern
2989 S Kinnickinnic Ave
6 helybéli ajánlásával
Yet another great craft beer location.
Solid local brewery and taproom. Serves food. See what' on tap: http://www.eagleparkbrewing.com/.
24 helybéli ajánlásával
Eagle Park Brewing Company
823 E Hamilton St
24 helybéli ajánlásával
Solid local brewery and taproom. Serves food. See what' on tap: http://www.eagleparkbrewing.com/.
Only a three block walk from home to this microbrewer with good strong beers.
Dead Bird Brewing
1726 N 5th St
Only a three block walk from home to this microbrewer with good strong beers.

Food Scene

Iconic cracker thin crust, old school, mom and pop, greasy pizza. Yum. A Milwaukee institution. http://www.zaffirospizza.com/
25 helybéli ajánlásával
Zaffiro's Pizza & Bar
1724 N Farwell Ave
25 helybéli ajánlásával
Iconic cracker thin crust, old school, mom and pop, greasy pizza. Yum. A Milwaukee institution. http://www.zaffirospizza.com/
Great Italian Market offering all things old world Italian. Sandwiches and salads, etc. at the deli counter. Dine in or take out. http://www.gloriosos.com/
58 helybéli ajánlásával
Glorioso's Italian Market
1011 E Brady St
58 helybéli ajánlásával
Great Italian Market offering all things old world Italian. Sandwiches and salads, etc. at the deli counter. Dine in or take out. http://www.gloriosos.com/
Indoor food + market. A lot of options for local food and shopping. http://www.milwaukeepublicmarket.org/main.html
267 helybéli ajánlásával
Milwaukee Public Market
267 helybéli ajánlásával
Indoor food + market. A lot of options for local food and shopping. http://www.milwaukeepublicmarket.org/main.html
Trendy busy spot for tacos and Mexican food and drinks on the river. Very popular on Taco Tuesdays. http://belaircantina.com/
66 helybéli ajánlásával
BelAir Cantina
1935 N Water St
66 helybéli ajánlásával
Trendy busy spot for tacos and Mexican food and drinks on the river. Very popular on Taco Tuesdays. http://belaircantina.com/
Awesome spot for pasta, caters to variety of diets, including gluten free. Make a reservation for groups. http://centrocaferiverwest.com/
46 helybéli ajánlásával
Centro Cafe
808 E Center St
46 helybéli ajánlásával
Awesome spot for pasta, caters to variety of diets, including gluten free. Make a reservation for groups. http://centrocaferiverwest.com/
Stop for a slice to soak up the booze. This location delivers to the house. Also a North Ave. location. https://ianspizza.com/milwaukee/menu/
14 helybéli ajánlásával
Ian's Pizza MKE Juneau Ave
146 E Juneau Ave
14 helybéli ajánlásával
Stop for a slice to soak up the booze. This location delivers to the house. Also a North Ave. location. https://ianspizza.com/milwaukee/menu/
Great specialty pizzas in the funky Riverwest neighborhood. http://www.riverwestpizza.com/
30 helybéli ajánlásával
Riverwest Pizza
930 E Wright St
30 helybéli ajánlásával
Great specialty pizzas in the funky Riverwest neighborhood. http://www.riverwestpizza.com/
Vegetarian cafe nestled near the Riverwalk - great light meals, smoothies, and coffee. http://www.beerlinecafe.com/restaurant/
16 helybéli ajánlásával
Beerline Cafe
2076 N Commerce St
16 helybéli ajánlásával
Vegetarian cafe nestled near the Riverwalk - great light meals, smoothies, and coffee. http://www.beerlinecafe.com/restaurant/
Healthy vegetarian and vegan options, smoothies, juice bar, and coffee. http://www.urbanbeetscafe.com/
11 helybéli ajánlásával
Urban Beets Cafe & Juicery
1401 N Doctor M.L.K. Jr Dr
11 helybéli ajánlásával
Healthy vegetarian and vegan options, smoothies, juice bar, and coffee. http://www.urbanbeetscafe.com/
Part of local popular coffee chain, located in historic pump house on the lakefront. Offers live music in the lawn on Thursdays in summer. http://colectivocoffee.com/cafes/lakefront/
101 helybéli ajánlásával
Colectivo Coffee Lakefront
1701 N Lincoln Memorial Dr
101 helybéli ajánlásával
Part of local popular coffee chain, located in historic pump house on the lakefront. Offers live music in the lawn on Thursdays in summer. http://colectivocoffee.com/cafes/lakefront/
Award winning burgers, fun casual atmosphere. Great fried cheese curds. http://www.hospitalitydemocracy.com/aj-bombers/
21 helybéli ajánlásával
AJ Bombers
1247 N Water St
21 helybéli ajánlásával
Award winning burgers, fun casual atmosphere. Great fried cheese curds. http://www.hospitalitydemocracy.com/aj-bombers/
FROZEN CUSTARD - it's worth the short drive. They also have fantastic jumbo burgers. My mouth waters just thinking about it. Check out the flavors of the day... https://www.kopps.com/
51 helybéli ajánlásával
Kopp's Frozen Custard
5373 N Port Washington Rd
51 helybéli ajánlásával
FROZEN CUSTARD - it's worth the short drive. They also have fantastic jumbo burgers. My mouth waters just thinking about it. Check out the flavors of the day... https://www.kopps.com/
Ever had a butter burger? No, a REAL butter burger. Get it here. There's no place like it. http://www.travelchannel.com/shows/anthony-bourdain/video/wisconsin-s-buttery-burger
7 helybéli ajánlásával
Solly's Grille
4629 N Port Washington Rd
7 helybéli ajánlásával
Ever had a butter burger? No, a REAL butter burger. Get it here. There's no place like it. http://www.travelchannel.com/shows/anthony-bourdain/video/wisconsin-s-buttery-burger
Popular Milwaukee burger joint.
39 helybéli ajánlásával
Sobelman's Chicago
1900 W St Paul Ave
39 helybéli ajánlásával
Popular Milwaukee burger joint.
This is a bar, but I've put it in the food category for its WINGS. It's locally famous for wings, and makes a lot of national lists as well. Expect to wait. No kids under 21 permitted. http://www.thepointseastpub.com/home
22 helybéli ajánlásával
Points East Pub
1501 N Jackson St
22 helybéli ajánlásával
This is a bar, but I've put it in the food category for its WINGS. It's locally famous for wings, and makes a lot of national lists as well. Expect to wait. No kids under 21 permitted. http://www.thepointseastpub.com/home
Good BBQ right downtown with an impressive tap beer selection. Great for large groups too.
DOC's Commerce Smokehouse
754 Vel R. Phillips Ave
Good BBQ right downtown with an impressive tap beer selection. Great for large groups too.
Personally, my favorite for local coffee. Pour-overs, espresso, tea, and national award wining Nitro cold coffee. Only open Sat and Sun.
6 helybéli ajánlásával
Pilcrow Coffee
416 W Walnut St
6 helybéli ajánlásával
Personally, my favorite for local coffee. Pour-overs, espresso, tea, and national award wining Nitro cold coffee. Only open Sat and Sun.
Cocktail lounge serving good food in a fun atmosphere - dinner, lunch, and brunch. Check out the Garage out back for a more casual feel. Patio seating available on lively Brady Street.
33 helybéli ajánlásával
Hi Hat on Brady
1701 N Arlington Pl
33 helybéli ajánlásával
Cocktail lounge serving good food in a fun atmosphere - dinner, lunch, and brunch. Check out the Garage out back for a more casual feel. Patio seating available on lively Brady Street.
A larger variety of tasty empanadas in a trendy locale. Outdoor seating available for great people watching on Brady St.
27 helybéli ajánlásával
La Masa Empanada Bar
1300 East Brady Street
27 helybéli ajánlásával
A larger variety of tasty empanadas in a trendy locale. Outdoor seating available for great people watching on Brady St.
Popular sushi spot with great views overlooking the Milwaukee River.
18 helybéli ajánlásával
Screaming Tuna Milwaukee
106 W Seeboth St
18 helybéli ajánlásával
Popular sushi spot with great views overlooking the Milwaukee River.
One of the hottest spots in town. Upscale Chinese. Make a reservation for dinner. http://dandanmke.com/
20 helybéli ajánlásával
DanDan
360 E Erie St
20 helybéli ajánlásával
One of the hottest spots in town. Upscale Chinese. Make a reservation for dinner. http://dandanmke.com/
Solid pizza, fun rooftop open air dining in summer. Expansive wine list. Make reservation for large group for dinner. https://pizzamanwi.com/
44 helybéli ajánlásával
Pizza Man Milwaukee
2060 N Downer Ave
44 helybéli ajánlásával
Solid pizza, fun rooftop open air dining in summer. Expansive wine list. Make reservation for large group for dinner. https://pizzamanwi.com/
Good food, coffee, and drinks in new space, industrial cycle-themed decor. Good for breakfast/brunch and casual lunch and dinner.
24 helybéli ajánlásával
Fuel Cafe 5th St
630 S 5th St
24 helybéli ajánlásával
Good food, coffee, and drinks in new space, industrial cycle-themed decor. Good for breakfast/brunch and casual lunch and dinner.
Close by, a little bit of everything — grab morning bagels or bakery, have a casual lunch or dinner, a drink at the bar, or grab charcuterie and sausage from the butcher shop. https://birchandbutcher.com/
17 helybéli ajánlásával
Birch + Butcher
459 E Pleasant St
17 helybéli ajánlásával
Close by, a little bit of everything — grab morning bagels or bakery, have a casual lunch or dinner, a drink at the bar, or grab charcuterie and sausage from the butcher shop. https://birchandbutcher.com/

Parks & Nature

Lake Park... trails, rugby, frisbee, biking, picnicking, eating, exercising, people watching.
47 helybéli ajánlásával
Lake Park
2975 N Lake Park Rd
47 helybéli ajánlásával
Lake Park... trails, rugby, frisbee, biking, picnicking, eating, exercising, people watching.
Trails with downtown and lake view.
Friends of Lakeshore State Park
500 N Harbor Dr
Trails with downtown and lake view.
Hiking and biking trails along the Milwaukee River and Oak Leaf Trail. Also has disc golf course and beer garden.
18 helybéli ajánlásával
Estabrook Park
18 helybéli ajánlásával
Hiking and biking trails along the Milwaukee River and Oak Leaf Trail. Also has disc golf course and beer garden.
One of the many interconnected parks along the lake shore. Here you can find a man-made lagoon with paddleboats for rent.
48 helybéli ajánlásával
Veterans Park
48 helybéli ajánlásával
One of the many interconnected parks along the lake shore. Here you can find a man-made lagoon with paddleboats for rent.
Yeah, we've got a great beach, complete with volleyball, food, and beverages. Also fun events and parties: http://www.bradfordbeachmke.com/main.html
163 helybéli ajánlásával
Bradford Beach
2400 N Lincoln Memorial Dr
163 helybéli ajánlásával
Yeah, we've got a great beach, complete with volleyball, food, and beverages. Also fun events and parties: http://www.bradfordbeachmke.com/main.html
A 108-mile paved mixed use recreational trail. Hook up with a section of the trail in under a mile from the house.
Oak Leaf Trail
Oak Leaf Trail
A 108-mile paved mixed use recreational trail. Hook up with a section of the trail in under a mile from the house.

Essentials

Nearest grocery. Like a smaller budget-friendly Whole Foods.
40 helybéli ajánlásával
Fresh Thyme Farmers Market
470 E Pleasant St
40 helybéli ajánlásával
Nearest grocery. Like a smaller budget-friendly Whole Foods.
Where we recommend for your yoga and massage needs. http://www.invivowellness.com/
INVIVO
2060 N Humboldt Ave
Where we recommend for your yoga and massage needs. http://www.invivowellness.com/
For all your wine needs. Helpful knowledgeable staff who are happy to help select in the $10 range too!
Waterford Wine Co.
2120 N Farwell Ave
For all your wine needs. Helpful knowledgeable staff who are happy to help select in the $10 range too!
69 helybéli ajánlásával
Whole Foods Market
2305 N Prospect Ave
69 helybéli ajánlásával

Shopping

The Third Ward - Good district for unique shopping, trendy eats, art galleries, and historic buildings.
137 helybéli ajánlásával
Historic Third Ward
137 helybéli ajánlásával
The Third Ward - Good district for unique shopping, trendy eats, art galleries, and historic buildings.

Sightseeing

Take a walk along the Riverwalk to check out scenic dining, drinking, and shopping. Don't forget your touristy photo opportunity with the Bronze Fonz - yes, it's a thing.
22 helybéli ajánlásával
Riverwalk
Riverwalk
22 helybéli ajánlásával
Take a walk along the Riverwalk to check out scenic dining, drinking, and shopping. Don't forget your touristy photo opportunity with the Bronze Fonz - yes, it's a thing.
Photo op. Ayyyyyy!
34 helybéli ajánlásával
Bronze Fonz
North Riverwalk Way
34 helybéli ajánlásával
Photo op. Ayyyyyy!

Arts & Culture

Worth a visit for the spectacular architecture and scenery. It's free to walk around the atrium. If interested in art, don't forget to check out the Bradley Collection on the second floor.
398 helybéli ajánlásával
Milwaukee Művészeti Múzeum
700 N Art Museum Dr
398 helybéli ajánlásával
Worth a visit for the spectacular architecture and scenery. It's free to walk around the atrium. If interested in art, don't forget to check out the Bradley Collection on the second floor.
Even if you don't ride, it's an interesting look at Milwaukee history and the culture of one of America's most iconic brands.
208 helybéli ajánlásával
Harley-Davidson Múzeum
400 W Canal St
208 helybéli ajánlásával
Even if you don't ride, it's an interesting look at Milwaukee history and the culture of one of America's most iconic brands.